Chantelle Lingerie is both a multi-brand company and a creative studio. Founded in 1876, Chantelle Group has enjoyed over 140 years of innovation and design, with 9 brands (Chantelle, Passionata, Darjeeling, Orcanta, Chantal Thomass, Femilet, LIvera, and CL), a revenue of over 400 million euros annually, and a brand presence with over 10,000 points of sale worldwide. In recent decades, its business model has shifted to certain lingerie brands opening their own brick-and-mortar or e-commerce stores, allowing them to master their distribution network.

Chantelle Group needed to modernize its data infrastructure to support its evolving business model. As the company expanded from traditional manufacturing to omnichannel retail, it faced several critical challenges:

Complex product data management
Managing product data across multiple dimensions (sizes, colors, cup sizes) created unprecedented complexity, with each item requiring strict control through their “RCBT” (Reference Color Bonnet Size) system across nine distinct brands.

Legacy system integration
Their aging ETL system struggled to handle 1,500+ interfaces across industrial management, supply chain, sales, and finance systems, creating data flow and analysis bottlenecks.

Omnichannel retail requirements
The shift from purely wholesale to include direct-to-consumer sales demanded seamless integration between online and physical store data, requiring real-time inventory management across 10,000+ points of sale.

Forecast accuracy
With collections launched up to two years before hitting stores, accurate sales forecasting became crucial for inventory management and production planning.

Chantelle Group selected Semarchy Data Integration to address its data integration and management needs, enabling a more efficient, scalable solution for its complex operations. Key points included:

• Comprehensive integration capabilities: Chantelle established a central integration team that functions as a control tower, managing both development and operations through a unified data lake architecture. This team provides complete integration solutions while fully controlling development and production environments.
• Cloud-first approach: The company embraced cloud computing through Google Big Query integration, developing custom connectors to meet their specific needs and enabling enhanced analytics capabilities across the organization.
• Unified data platform: By implementing Semarchy xDI, Chantelle connected multiple ERP systems (SAP, Cegid, Cylande) and HR and financial management systems through an ELT architecture that validates and enriches data at every step.

With the help of Semarchy DI, the Chantelle Group achieved:

• Accelerated development: The new system enabled faster development capacity, successfully integrating their B2B portal with Salesforce and allowing the team to tackle previously impossible business requirements.
• Enhanced data control: Chantelle achieved precise management of their complex product data across all dimensions, improving forecast accuracy through consolidated analysis and establishing a single source of truth for operations.
• Business transformation: The implementation supported Chantelle’s omnichannel retail strategy with improved data-driven decision-making while enabling future innovations, including machine learning initiatives and enhanced visualization through Tableau integration.