Sanofi, an innovative global healthcare company with a global presence, is dedicated to transforming medicine through scientific innovation, aiming to improve people’s lives. A large enterprise with a team of over 100,000 employees across 170 countries, 70 manufacturing sites, 20 R&D sites, and annual revenue of $35 billion, Sanofi is dedicated to transforming the practice of medicine by working to turn the impossible into the possible.

As Sanofi expanded globally, it faced several challenges with data management that affected its ability to provide a 360° view of customers and engage more effectively across business units and markets. Below are the key challenges that led them to implement Semarchy’s solution:

Disparate & duplicative data sources
Sanofi stored data across multiple systems, including legacy and acquired data sources, leading to inefficiencies and inconsistencies. This meant that achieving a “golden record” for customers was difficult, often delaying decision-making and affecting customer service.

Ungoverned data 
With vast volumes of data, managing governance across multiple sources and complying with regulations like GDPR was a growing concern.

Data integration issues & access
Sanofi needed a platform capable of integrating data from 30 different sources in real-time while ensuring the flexibility to leverage their AWS cloud environment.

Sanofi selected Semarchy DM to centralize and govern its customer data to tackle these challenges. The strategy focused on creating a unified, trusted view of customer data that supports compliance and digital transformation. Key strategies included:

• Centralizing customer data: Semarchy consolidated data from multiple sources, providing a single, trusted hub for customer data, enabling Sanofi to offer better customer experiences and drive more efficient operations.
• Improving data governance & quality: By standardizing data governance and applying consistent rules, Sanofi could improve data quality, eliminate redundancies, and ensure compliance across regions and markets.
• Empowering digital transformation: Sanofi replaced outdated legacy systems and moved to a cloud-based solution, making MDM the single source of truth for various business applications, streamlining processes, and improving scalability.

As a result of implementing Semarchy xDM, Sanofi experienced measurable improvements in several areas of their business:

• Increased ROI and KYC: Sanofi increased cross-sell and upsell opportunities globally by centralizing customer data, improving overall return on investment (ROI), and enhancing their understanding of key customers.
• Simplified data management & governance: With one integrated platform, Sanofi simplified data management across multiple sources, reducing operational redundancies and improving governance, leading to a more consistent and accurate data landscape.
• Lowered total cost of ownership (TCO): The consolidation of MDM reduced the overall cost of data acquisition and management, allowing Sanofi to scale more efficiently and focus resources on higher-value tasks.
• Faster time to value: Sanofi quickly delivered business value by leveraging Semarchy’s open architecture and API capabilities, allowing rapid adaptation to evolving business requirements and global customer needs.
• Reduced risk & ensured compliance: By consolidating data governance and transparency, Semarchy helped Sanofi mitigate risks related to privacy, fraud, and compliance, particularly in adhering to GDPR and other regulatory requirements.