Brown-Forman is a leading global producer and marketer of premium alcoholic beverages, with iconic brands like Jack Daniel’s, Woodford Reserve, and Herradura. Headquartered in Louisville, Kentucky, the company operates in over 170 countries, focusing on quality craftsmanship and sustainability. With a legacy spanning more than 150 years, Brown-Forman remains committed to delivering exceptional experiences to its consumers worldwide.

Brown-Forman struggled with fragmented global product data, recorded inconsistently across locations, making it difficult to gain a unified view of performance. With over 2,000 Jack Daniels product variants and unreliable data formats, decision-making became inefficient and prone to error. This data fragmentation left teams unable to answer critical questions, like how Jack Daniels performed against competitors worldwide. Without cohesive insights, Brown-Forman faced challenges in making informed decisions about pricing, promotions, and product positioning.

Brown-Forman needed a powerful MDM solution to harmonize its diverse and siloed global product data. After evaluating different options, they chose Semarchy for several key reasons:

• Scalable global solution: Semarchy’s platform seamlessly scaled to handle vast datasets across regions, making it a perfect fit for Brown-Forman’s expanding data needs.
• Fast and easy implementation: The quick implementation and intuitive user interface were key factors in their decision, allowing Brown-Forman to realize value immediately without complex setup delays.
• Advanced-data matching: Semarchy’s fuzzy matching capabilities helped resolve Brown-Forman’s data inconsistencies, allowing them to cluster records accurately despite significant variation across regions.
• Unified data for smarter decisions: Semarchy centralized product data into a “single source of truth,” providing Brown-Forman with a comprehensive view that empowered more informed, faster decision-making on pricing, promotions, and market strategy.

Semarchy’s solution led to transformative outcomes for Brown-Forman, improving operational efficiency and decision-making across global teams:

• Data harmonization: Brown-Forman successfully standardized and integrated data from various global regions, making tracking and comparing product performance across markets easier.
• Enhanced global insights: With real-time global product insights, Brown-Forman could identify trends, uncover competitive advantages, and refine its strategies to improve market performance.
• Accelerated decision-making: The harmonized data reduced the time spent on data preparation and analysis, enabling faster, more accurate decisions related to pricing, marketing, and forecasting.
• Improved operational efficiency: With a unified dataset, Brown-Forman saw reduced project timelines, allowing teams to respond more quickly and effectively to market changes.

Brown-Forman continues to expand its use of Semarchy, integrating new data sources and continuously refining its data strategy for even greater efficiency.