Bird Construction, a leader in Canada’s construction industry, faced challenges managing data across multiple systems inherited from mergers and acquisitions. With over 5,000 employees and a diverse portfolio, Bird recognized the need to streamline their data processes to fuel better decision-making and operational efficiency. Through Semarchy’s xDM platform, Bird centralized its data, improved governance, and empowered employees with a unified view of their organization.

With a history of growth through mergers and acquisitions, Bird Construction faced challenges in unifying and managing their data effectively. Their digital transformation project, BEAM, aimed to establish a “OneBird” approach, where data could drive efficiency and strategic insights. Key challenges included:

Disparate systems and data silos
Data was spread across multiple systems and databases, each with varying attributes and processes, preventing a single, cohesive view of the organization.

Inconsistent data processes
Lack of standardization led to inefficient processes and reduced confidence in the accuracy and reliability of data.

Manual reconciliation
Vendor requests and other data operations relied heavily on manual workflows, which were time-consuming and prone to errors.

Organizational buy-In and adoption
As with many large-scale transformations, gaining support and adoption for a new system across technical and business teams was a significant hurdle.

To meet these challenges, Bird Construction partnered with Semarchy to implement a scalable and efficient Master Data Management (MDM) solution. Our approach included:

• Centralizing data into a single source of truth: Semarchy’s DM platform consolidated disparate systems, enabling a unified view of data for vendors, customers, and internal operations.
• Automating data processes: With automated matching and deduplication, Bird eliminated manual reconciliation workflows, ensuring cleaner and more reliable data.
• Improving governance and adoption: Bird developed governance policies to standardize data management and achieved a 98% adoption rate for vendor requests across the organization.
• Scalable and future-ready: The solution was designed to grow with Bird, supporting future integrations and evolving data needs as the company continues its expansion.

By implementing Semarchy’s MDM solution, Bird Construction achieved measurable improvements that have reshaped their operations:

• 98% adoption for vendor requests: Employees across the organization embraced the platform, highlighting its ease of use and effectiveness.
• 54,565 records merged and cleaned: After processing over 80,000 records, Bird achieved a streamlined and reliable dataset, reducing redundancies and improving accuracy.
• Centralized “OneBird” operations: The unified data platform aligned processes across all entities, improving collaboration and operational efficiency.
• Enhanced data quality: Automated validations for phone numbers, addresses, and other key data points ensured higher reliability for business-critical information.

Bird Construction continues to expand its use of Semarchy Data Management platform, focusing on best practices and exploring new data domains to unlock further opportunities.