Meet Semarchy at IRM DG, AI & MDM Conference Europe 2026
Semarchy is proud to be a Platinum Sponsor of the IRM DG, AI & MDM Conference Europe 2026. Join us for our Fireside Chat: Putting Data at the Centre – Customer-Focused MDM in Practice.
Speaking Session Overview:
Customer journeys rarely align with organisational structures, but data platforms often do. In this fireside chat, senior data leaders from publishing, local government, and public health share how they are redesigning Master Data Management (MDM) and governance around the customer rather than the organisation.
Through candid discussion, the speakers from Elsevier, the London Borough of Camden, and the UK Health Security Agency will explore:
- How they are breaking down silos
- Balancing governance with agility
- Translating enterprise data strategy into measurable outcomes
The conversation will focus on practical decisions, lessons learned, and what it truly takes to operationalise customer-centric MDM at scale.
Meet Our Speakers
Sue Geuens
Senior Data Leader, Elsevier
Sue Geuens is a senior data leader at Elsevier, where she drives enterprise data governance and MDM initiatives that support global products, analytics, and customer engagement. With extensive experience in master data management, governance, and large-scale data transformation, Sue focuses on aligning data capabilities with business strategy to enable trusted insights and operational consistency. She works across complex, international environments to ensure that well-governed and trusted master data serves as a strategic asset - improving decision-making, supporting innovation, and delivering measurable value at scale.
Brendan Kelly
Data Governance Lead, London Borough of Camden
Brendan Kelly is Data Governance Lead at the London Borough of Camden, responsible for advancing data governance, data quality, and master data practices across council services. He works to ensure that trusted, well-governed data underpins joined-up citizen services and informed decision-making. With experience in building practical governance and ethical frameworks within complex public sector environments, Brendan focuses on balancing compliance, operational agility, and measurable service improvement. His work supports Camden’s ambition to deliver transparent, data-driven services while maintaining strong accountability and trust.
Joshua Symons
Head of Enterprise Data (Data Design & Architecture), UK Health Security Agency (UKHSA)
Joshua Symons leads enterprise data design and architecture within the Chief Data Officer Group at UKHSA. He is responsible for developing trusted, scalable master data and governance frameworks that support timely public health insights and cross-agency collaboration. With extensive experience in data architecture and transformation, Joshua focuses on aligning data strategy with operational outcomes in complex, highly regulated environments. His work centres on building resilient data foundations that enable confident decision-making while balancing governance, agility, and public accountability.
Meet Our Moderator
Matthew Gibbons
VP Sales NEMEA & APAC, Semarchy
Matthew Gibbons is Vice President of Sales for NEMEA & APAC at Semarchy, where he works with organisations across sectors to modernise their master data strategies. With extensive experience in enterprise data transformation, Matthew partners with customers to design MDM solutions that improve governance, accelerate digital initiatives, and unlock measurable business value. He brings a cross-industry perspective on how customer-centric master data enables trust, agility, and long-term resilience.