Customer loyalty statistics: know your customers better than they know themselves

Featured content – customer loyalty statistics infographic

Customer retention, upselling, and cross-selling rely on good data management – and the customer loyalty statistics in the infographic below explain just why.

Infographic content

How to know your customers better than they know themselves

A Zappos employee once sent flowers to an ailing woman who couldn’t find comfortable shoes—that kind of intimate attention might be why 75% of Zappos sales are from repeat customers.

The elusive loyal customer: value of repeat business

Profit

Referrals

Repeat customers refer more people than one-time buyers.

Consumers don’t often come back

What would make you “break up” with a brand?

Millennials’ special brand of loyalty

Brands with highest customer scores among Millennials

Know your customers to gain their loyalty

Traditional methods don’t work

Need personalized experiences

Customers expect you to know them

Knowing customers pays off

Upselling

Encourage buying additional features or upgrading to more expensive models.

In 2014, JetBlue made $190 million from the “Even More Space” initiative, allowing passengers to buy seats with more legroom.

Cross-selling

Encourage adding similar items to a purchase.

35% of Amazon’s revenue comes from “Frequently Bought Together” and “Customers Who Bought This Item Also Bought” features.

Improve your customer knowledge

Master Data Management

Master database system that organizes and shares huge amounts of data on every aspect of an enterprise company.

Reasons driving MDM implementation

Benefits of MDM

Quality data means better, faster, more timely decisions

Mastering customer data leads to success in B2C, B2B, and mobile commerce—xDM from Semarchy can be the key to knowing your customers.