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Dentsu Case Study: Mastering Data Across Global Brands For A Unified, Streamlined View
Dentsu, the world’s fifth-largest media company, encompasses multiple brands worldwide. The many individual business units have different systems and completely separate datasets, making a unified view for global insights challenging.
Dentsu chose Semarchy MDM to pull all global data into one system and improve data quality. Another goal that Dentsu achieved with Semarchy was making data more easily available across the organization.
Learn how Dentsu successfully integrated global data into a centrally managed platform to improve their analytical abilities.
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Make Consolidated Global Data Your Superpower For Business Insights
Dentsu has acquired multiple global brands, bringing massive volumes of data along with them. Data was spread throughout many disconnected systems, businesses, and countries, making it challenging to gain unified insights and leading to data quality concerns.
A Master Data Management (MDM) solution was necessary to pull disparate data together, improve data quality, and improve brand transparency and decision-making. Semarchy xDM brought Dentsu the right combination of tools and user-friendly architecture to quickly meet their data management goals.
“Everyone loved Semarchy’s strong user interface. Some other products were very technical, but Semarchy’s intuitive, business-driven design helped us sell the platform to non-technical executives. We were also able to get our data onto the platform quickly. This let us get up and running straight away and showcase the benefits of Semarchy to stakeholders.”