Global Automotive Manufacturer
Data Centricity & Digital Innovations with MDM Architecture
Transforming Data Management for a Global Leader in Automotive Innovation
A global automotive manufacturer, known for world-changing innovations since 1927, continues to lead the way as one of the most respected premium car brands globally. Embracing a future that is all-electric, autonomous, and connected, this manufacturer is a truly global organization with manufacturing, research, and design operations in Europe, Asia, and the Americas.
Facing a mature and overwhelming IT legacy, the global automotive manufacturer recognized the urgent need to modernize its data landscape. The company’s complex structure as a multi-brand, multi-legal entity posed additional challenges, compounded by historical data silos and immature enterprise data management practices. To address these issues, the manufacturer embarked on a comprehensive Master Data Management (MDM) initiative, partnering with Semarchy to create a robust, multi-domain MDM architecture.
“One of the biggest distinguishing factors was the data integration capability. Because
of the nature of our organization, we have a lot of different systems. So the data integration layer was very key, and Semarchy was able to handle all of these integrations with ease.”