Sanofi Pharmaceuticals
International data hub for customers, products, and places
Sanofi, one of the largest, most innovative global pharmaceutical companies, is dedicated to transforming medicine through scientific innovation. With a team of over 100,000 employees across 170 countries, 70 manufacturing sites, and 20 R&D sites, Sanofi leveraged Semarchy Master Data Management to gain a 360° view of customers across all products, systems devices, channels, and interactions to deliver a consistent, personalized, and relevant experience.
Supporting digital transformation with accurate and relevant data
With a multitude of disparate systems across the globe, Sanofi was looking to support their digital transformation with the most accurate and relevant customer data. Their key goal was to reach the right customer through digital channels, provide the right content for that specific customer, and create an exceptional user experience and strong connection with them as a pharmaceutical company.
Sanofi initiated a program to support this digital transformation with accurate and relevant data. They needed a solution that was scalable and flexible enough to accommodate different market maturities and regulatory requirements.
Sanofi chose Semarchy to address its data challenges. With Semarchy’s MDM platform, they centralized their customer data, enhanced data quality, and ensured compliance with industry regulations.
The result is a unified, data-driven approach across the company. Employees leverage accurate data to inform decisions, identify key market influencers, and enhance customer experience.
Sanofi continues to expand their MDM strategy with Semarchy, focusing on integrating additional data domains and refining its data governance for even greater success.