Elis is a global provider of circular workplace services, offering rental and maintenance solutions for textiles, hygiene, and wellness products. With 54,000 employees across 29 countries and over €4 billion in annual revenue, Elis supports nearly 400,000 customers worldwide. As part of a large-scale CRM modernization effort, the company prioritized customer data quality and governance across global systems to drive better sales execution and business insight.

Elis needed to centralize and govern its customer data to ensure its Salesforce rollout was successful, scalable, and independent of fragmented operational systems.

Build a CRM-agnostic data hub

Decouple master data from legacy CRMs to provide a single version of truth for all consuming systems.

Cleanse and complete customer records

Standardize formats, deduplicate entries, and enrich incomplete records from multiple providers and legacy platforms.

Empower local teams to own quality

Enable distributed data stewardship with tailored roles, workflows, and accountability across regions.

Elis selected Semarchy xDM as the core MDM platform for harmonizing customer data, beginning with a successful pilot in the Netherlands.

• Unified and deduplicated customer data across 29 countries
• Connected legacy CRMs, production systems, and data providers
• Trained in-country data stewards on governance workflows and approval processes
• Enabled AI-powered cleansing suggestions using LLMs to reduce manual data review
• Returned Golden Records to Salesforce and operational systems for full-cycle alignment

With Semarchy xDM, Elis laid the groundwork for a scalable, data-driven CRM deployment while reducing costs and improving cross-functional alignment:

• Trusted Data Foundation: Golden records feed all downstream systems with clean, governed data.
• AI-Augmented Stewardship: LLMs automate cleansing suggestions based on historical rules.
• Decentralized Governance: Local teams manage their data domains with tailored views and permissions.
• Future-Ready Expansion: MDM can now be extended beyond customer data to include machine parts, traceability, and site management.