Enable 1:1 experiences at scale with clean data

Every brand promises personalization. But when customer data is fragmented, duplicated, or incomplete, personalization engines deliver the wrong messages, service teams lack context, and AI models lose accuracy. And you’re left with wasted spend, frustrated customers, and millions in lost revenue.

Discover how mastering data with golden records, embedding governance, and synchronizing information in real time with the Semarchy Data Platform gives enterprises the clean, unified customer data foundation required for true 1:1 personalization.

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Why clean data is the foundation of personalization

Personalization fails when it runs on flawed data. Gartner estimates poor data quality costs organizations an average of $12.9 million annually, often tied directly to wasted campaigns and lost customers.

Semarchy helps teams solve these challenges by:

  • Creating golden records of each customer to eliminate duplicates and inconsistencies.
  • Embedding governance, lineage, and stewardship into every pipeline.
  • Delivering trusted profiles directly to CRMs, CDPs, and personalization engines in real time.
  • Supporting AI/ML initiatives with complete, reliable training data.

This eBook shows how clean data transforms personalization from a costly frustration into a scalable growth driver.

A look inside

See why dirty data sabotages personalization and how MDM provides the fix. Inside, you’ll discover:

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The technical reality of data chaos

How duplicates, incomplete attributes, and mismatched IDs create downstream costs, wasted engineering hours, and broken models.

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Clean data as the enabler of 1:1 experiences

How golden records resolve identity, unify attributes, and keep engagement systems aligned in real time.

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How MDM powers personalization engines

Learn how matching, survivorship rules, data quality checks, and governance workflows fuel downstream CRMs, CDPs, and AI platforms.

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Practical implementation insights

Design scalable batch and real-time pipelines, apply hybrid matching strategies, and use AI-assisted stewardship to balance governance with velocity.

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Real-world case studies

See how global brands reduced duplication, unified profiles across dozens of systems, and accelerated time to value with Semarchy.