Fragmented data is hurting your customer experiences
Customer experience (CX) has become the ultimate battleground for growth. Loyalty isn’t won with products or pricing alone. It’s built (or broken) with every interaction. But when customer data is scattered across CRMs, marketing automation, billing, and service systems, even the strongest CX strategies fall short.
This new executive brief demonstrates how master data management (MDM) unifies and governs customer data into golden records, fueling seamless, personalized experiences that drive loyalty, reduce churn, and increase revenue.
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Why unified data is the foundation of better CX
Disconnected systems create duplicate records, inconsistent messaging, and missed opportunities. Gartner estimates poor data quality costs organizations an average of $12.9 million annually, much of it tied to customer churn and poor personalization.
Semarchy helps senior business leaders solve these challenges by:
- Creating golden records of every customer profile, eliminating duplicates and inconsistencies.
- Embedding governance and lineage to meet compliance, privacy, and trust requirements.
- Synchronizing customer data across all touchpoints in real-time.
- Fueling personalization, omnichannel consistency, and AI-driven insights.
This ebook highlights how a unified foundation translates into measurable business outcomes: higher retention, stronger loyalty, and revenue growth through cross-sell and upsell opportunities.
A look inside
The CX cost of fragmented data
Understand how disconnected records across CRM, marketing, billing, and service systems frustrate customers and erode loyalty.The link between unified data and customer outcomes
See how golden records enable faster service, relevant personalization, and consistent omnichannel experiences.Why MDM is the strategic enabler of CX success
Explore how Semarchy goes beyond integrations to deliver governed, real-time customer data that fuels transformation.Trust your data and your peers
We were recognized as a Strong Performer in the 2025 Gartner® Peer InsightsTM Voice of the Customer for Master Data Management Solutions report, which we believe affirms our commitment to high-quality data management. 97% of customers are willing to recommend Semarchy based on 39 reviews as of 31 March 2025. Voice of the Customer” is a document that synthesizes Gartner Peer Insights reviews into insights for buyers of technology and services.
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We were recognized as a Champion in Master Data Management by Software Reviews, powered by Info-Tech. Software Reviews evaluates feedback data directly from verified end users about their experience with top software providers. Semarchy outperforms its competitors across all key satisfaction metrics.
See why
We made the Constellation Research Inc. ShortList™ for Master Data Management. Constellation evaluates more than 15 solutions and creates its ShortList™ based on client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research.
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