Gartner® Report: How to Communicate the Business Value of Master Data Management
Learn how to turn MDM from a tactical IT project into a strategic business enabler. In this Gartner® report, data leaders will find a practical, structured framework for proving and communicating the value of MDM, clearly and credibly.
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Show MDM’s business value, not just its technical merit
MDM creates trusted, unified views of customers, products, suppliers, and more. But many programs struggle to maintain investment because their value is communicated in technical terms alone, like data quality, cleansing, or compliance.
In this research, Gartner® outlines how to connect your MDM program to the outcomes that matter most to business stakeholders, from revenue growth to risk mitigation to operational efficiency.
In our view, this report helps you:
- Align MDM efforts to strategic business priorities
- Quantify how improved data impacts business KPIs
- Build stakeholder-specific messaging based on measurable outcomes
- Communicate value using proven Gartner models and diagrams
Key Takeaways
Define MDM in terms of business strategy
Learn how to anchor your MDM program to enterprise priorities, risk, revenue, and cost, and how to identify the outcomes MDM can influence.Use the Gartner value pyramid to link metrics
Apply a layered framework to create causal, measurable connections between improved master data and stakeholder KPIs.Model and quantify business impact
Gartner outlines how to estimate and defend the value of MDM using metrics that translate directly into financial or operational impact without overpromising or overcomplicating.Trust your data and your peers
We were recognized as a Strong Performer in the 2025 Gartner® Peer InsightsTM Voice of the Customer for Master Data Management Solutions report, which we believe affirms our commitment to high-quality data management. 97% of customers are willing to recommend Semarchy based on 39 reviews as of 31 March 2025. Voice of the Customer” is a document that synthesizes Gartner Peer Insights reviews into insights for buyers of technology and services.
Learn more
We were recognized as a Champion in Master Data Management by Software Reviews, powered by Info-Tech. Software Reviews evaluates feedback data directly from verified end users about their experience with top software providers. Semarchy outperforms its competitors across all key satisfaction metrics.
See why
We made the Constellation Research Inc. ShortList™ for Master Data Management. Constellation evaluates more than 15 solutions and creates its ShortList™ based on client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research.
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Gartner, Voice of the Customer for Master Data Management Solutions, By Peer Contributors, 30 June 2025
Gartner, “How to Communicate the Business Value of Master Data Management,” Sally Parker, Andrew White, 20 December 2024. ©
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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.