What is master data management (MDM)? And how is it different from data management?

Master data management (MDM) is a specialized discipline within data management that focuses on creating a single, trusted source of core business data — such as customer, product, employee, and location data — by ensuring consistency, accuracy, and governance across systems. While data management broadly covers the collection, storage, integration, and processing of all enterprise data, MDM specifically unifies and standardizes critical data assets, eliminating duplicates and discrepancies to improve decision-making. Platforms like Semarchy provide MDM alongside broader data management capabilities, enabling businesses to not only manage data but also ensure its quality, trustworthiness, and usability across the organization.

Where can I read more detailed reviews of Semarchy MDM?

We’re proud that Semarchy consistently earns 4.7+ stars on Gartner Peer Index — plus the highest Net Promoter ScoreⓇ in our category. You can read more here. Plus, if you’re in the process of selecting an MDM partner, you can download IDC’s “The Business Value of Semarchy” report. It’s a must-read to understand why Semarchy stands out in the industry.

We have a complex data ecosystem. How can Semarchy ensure our MDM solution is tailored to our needs?

Semarchy ensures your MDM solution is tailored to your complex data ecosystem through a customer-first approach and a diverse ecosystem of 190+ technology and implementation partners, including Microsoft, Snowflake, and AWS. Our strategic technology partnerships enhance AI, cloud, and analytics capabilities, while certified system integrators like Apgar, Amplifi and Fresh Gravity provide tailored implementations. This ensures a solution aligned with your business strategy — helping you unlock value from your data faster.

Where can I learn more about MDM?

A great starting point is our Ultimate Guide to MDM, which covers everything you need to know to start your MDM journey. Plus, you can find many other articles on MDM, data governance, data quality, and more on the Semarchy blog.

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Modern master data management, built with agentic DataOps

The Semarchy Data Platform (SDP) transforms master data management (MDM) into governed, AI-ready data. With DataOps-driven design and Copilot, teams can collaborate and rapidly deliver trusted master data across every domain.

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Scale your business confidently with trusted master data

Trusted data across domains

Create governed, reusable master data across customer, product, supplier, location, and reference domains, so every team works from a single source of truth.

Federated data governance

Ensure compliance with AI-powered stewardship and auditability, while giving local teams the flexibility to innovate without friction.

AI-ready data

Provide the structure, quality, and lineage your data needs to fuel advanced analytics and AI initiatives at scale.

Turn your data into your most valuable asset with MDM

Master Data Management- Data as a product

Data as a product, not just a resource

Modern MDM is the ultimate data product. Deliver governed, reusable data as APIs, apps, and workflows that teams across the business can leverage immediately.

Self-service access

Empower both business and technical users to easily discover and interact with master data via an intuitive, role-based UI, reducing bottlenecks and speeding up workflows.

Multidomain flexibility

Manage interconnected data entities across customers, suppliers, assets, and more, breaking down silos while enforcing governance.

Govern your data with flexibility and control

Instead of centralized bottlenecks, SDP supports federated governance, giving each domain ownership while still applying enterprise-wide standards. Define, monitor, and enforce policies with ease as you maintain data integrity and support responsible adoption of Semarchy’s new platform.

Policy enforcement at scale

Align your data practices with business objectives and regulatory requirements using simple rule-based automation features.

Data lineage & transparency

View lineage, understand impact across the data lifecycle, and automatically track record-level changes ensuring full auditability and compliance.

Automate data quality across every domain

Semarchy builds quality into the fabric of your data operations, not as an afterthought. Automated profiling, validation, and enrichment keep data ready for business use at all times.

Continuous data cleansing for reliable decisions

Automatically resolve errors, duplicates, and inconsistencies as data flows in, delivering clean, enriched records that enable fast, confident decision-making.

Create and share golden records

Unify fragmented data into complete, authoritative golden records that act as a single source of truth across domains. SDP consolidates, validates, and enriches records at scale, delivering the highest-quality, deduplicated data ready for downstream systems, analytics and AI applications.

Clean data, beyond the platform

Golden records don’t just live inside Semarchy. Publish clean, harmonized data to external systems and business applications using generated REST APIs – providing trusted, consistent information wherever it’s needed.

Put trusted data to work

Golden records are not static; they actively power real-time operations, analytics, and machine learning. By providing consistent identifiers and attributes, our platform enables accurate reporting, smooth integrations, and AI models that learn from the cleanest possible inputs.

Experience a modern MDM solution in action

See how easy it is to harness the power of master data management across multiple domains with Semarchy.

See why our customers trust Semarchy’s platform and approach

See how global enterprises across industries recommend SDP to unify their data successfully.

Success Stories

“Elsevier is a very complicated business. I like that Semarchy didn’t try to fit us into someone else’s box. Flexibility to meet our complex needs was a critical point when selecting the MDM tool."

James Carne

Former Head of Global Product Data at Elsevier

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Success Stories

“With Semarchy, we solved our data quality and master data management issues with one system. Now our customer data contains a single golden record for everyone, making it easy for marketing, sales, and customer service to see the data in real-time.”

Jay Wardle

Director, Enterprise Data at Red Wing Shoe Company

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Success Stories

“Once these management rules have been identified, the goal is to transfer them to the MDM. This is a virtuous circle between AI and MDM. Our goal was to continue reducing costs and saving time to allow data stewards to focus on higher value-added tasks.”

Guillaume Lamboley

IT CRM Domain Manager at Elis Group

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