Brown-Forman Corporation – the company behind famous global spirits brands such as Jack Daniel’s bourbon, Chambord liqueur, and El Jimador Tequila – is raising a toast after adopting a tool that integrates and unifies global sales data for the first time.
Founded in 1870 and still headquartered in the same town of Louisville, Kentucky, Brown-Forman employs 5,700 staff and is the largest American-owned spirits company in the market.
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