In today’s enterprise landscape, organisations are surrounded by unprecedented volumes of data. Customer transactions, digital interactions, connected devices, supply chains, and emerging AI systems all generate constant flows of information. Yet paradoxically, many businesses find themselves paralysed by this abundance rather than propelled by it.

“Volume doesn’t equal value,” explains Craig Gravina, CTO at Semarchy. “Businesses have plenty of data, but without trust, consistency, and context, there’s no quality in it. Innovation slows when teams can’t rely on their data quality, making the ‘rubbish in, rubbish out’ paradox the number one innovation killer”

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