CHIPOTLE
Gaining full visibility and control of the supply chain with better data
Chipotle Mexican Grill is mastering everything with MDM from the freshest menu ingredients of any national chain to the tax, regulatory, and management specifics for each of their, over 2,500 stores. With Semarchy, Chipotle was able to shift control of data from IT to the business user, leading to increased data accuracy, decreased system reaction time, and improved customer service.
The future of data management is here
When Chipotle started their MDM journey, the first asset they wanted to master was their locations: all of their restaurants across North America and Europe. From there, they moved on to mastering all their global products and menus. The success of these projects utilizing an iterative approach generated great outcomes in their digital transformation and efficiency.
“Semarchy has really evolved with our company. Mainly because the product agility and flexibility allows us to go where the business takes us. Being able to expand on Semarchy’s functionality and all the great things we built with the MDM foundation, we are able to do more with the product than what we had originally started with – we are able to leverage Semarchy as more of a strategic MDM solution. With hundreds of DCS and suppliers, being able to standardize and get this into an MDM solution makes it so much easier for us to manage that data, and also to report on it and to analyze our business based on having clean master data.”