From Data Mess to Business Value
Despite the buzz around big data, analytics, and AI, one critical discipline remains under-recognized in many data-driven organizations: Master Data Management (MDM). MDM ensures your data is accurate, unified, and ready to drive business value.
In this webinar, we’ll break down the technical side of MDM and show how it enables better decisions, smoother operations, and smarter AI. We’ll also explore how the Snowflake + Semarchy partnership delivers a modern, cloud-native MDM architecture with faster implementation, seamless scalability, and deeper integration across your data ecosystem.
Whether you’re facing duplicate records, inconsistent definitions, or siloed systems, this session will show you how MDM can become a strategic asset.
Key Learnings:
- Why MDM is critical to building a trusted foundation for analytics and AI
- How to implement a modern, scalable MDM solution using Snowflake and Semarchy
- Real-world benefits of aligning business and IT to manage and govern data effectively
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Meet our speakers

Alex D'Anna
SVP Solution Engineering, Snowflake

Scott Moore
Senior Director of PreSales, Semarchy