Travel and hospitality data management for unforgettable experiences

Transform guest experiences, streamline operations, and unlock AI-powered insights with a unified data platform. Semarchy helps travel and hospitality brands deliver personalization at scale, optimize customer loyalty programs and experience, and drive operational efficiency, all while maintaining data privacy.

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Turn data into exceptional travel and hospitality experiences

Every interaction before, during, and after a stay or trip shapes customer satisfaction. By unifying customer, booking, and operational data, businesses can create high-value data products that fuel personalization, reveal emerging trends, and even unlock new revenue streams like loyalty program monetization.

Deliver hyper-personalized guest journeys

Consolidate data across loyalty programs, reservations, and touchpoints to create a 360° view of each guest. Anticipate needs, deliver seamless stays, and earn long-term guest loyalty.

Spot shifting traveler behaviors and trends

Understand booking behaviors, demand patterns, traveler sentiment, and seasonality with real-time analytics. Optimize pricing, staffing, and resource allocation based on these insights.

Maximize marketing ROI and boost direct engagement

Use AI-ready customer data to power targeted campaigns with personalized offers, reducing dependency and costs with OTAs and driving more direct reservations.

Protect guest data and ensure data privacy

Comply with global data privacy regulations like GDPR and CCPA while securing sensitive payment, passport, and loyalty data. Implement governance policies to protect customer trust and prevent data breaches

Achieve a 360° view of guests and bookings

With a complete, real-time profile of customers, travel companies and hospitality brands can enhance loyalty programs, predict guest preferences, and drive repeat visits.

Build a 360° customer view

Power AI-driven personalization and pricing optimization

Transform fragmented data into AI-ready insights. Improve forecasting, automate recommendations, and dynamically adjust pricing for maximum profitability.

Unlock AI-ready data

Modernize and unite IT infrastructure

Connect legacy systems, PMS, CRM, and booking platforms to a single source of truth. Reduce inefficiencies, streamline back-office operations, and integrate seamlessly with third-party travel partners.

Update your infrastructure

Create and maintain golden records across systems

Eliminate duplicate customer profiles, inconsistencies, and outdated data with automated golden record creation. Ensure accuracy across loyalty programs, mobile apps, and reservation systems.

Master your records

Pre-built accelerators for travel and hospitality data management

Semarchy’s industry-specific accelerators help travel and hospitality brands quickly integrate and manage critical data without the need for extensive development teams.

Learn about accelerators

See why 97% of customers recommend Semarchy for travel and hospitality data management

Success Stories

"Semarchy has really evolved with our company. Mainly because the product agility and flexibility allows us to go where the business takes us. Being able to expand on Semarchy’s functionality and all the great things we built with the MDM foundation, we are able to do more with the product than what we had originally started with – we are able to leverage Semarchy as more of a strategic MDM solution.”

Hogan Le

Sr. Manager, Enterprise Data at Chipotle

See our results

Success Story

"The quality data we have has increased to a greater degree, so that means better decision-making for people...and impacts [Amadeus] with opportunities for our other products."

Rajesh Vijayagopal

Director of Product Marketing at Amadeus

Success Story

“There is now a virtuous effect since the golden data is returned to the operational system and to Salesforce.”

Gilles Corcos

CIO of Sales & Marketing at Elis Group