Travel and hospitality data management for unforgettable experiences
Transform guest experiences, streamline operations, and unlock AI-powered insights with a unified data platform. Semarchy helps travel and hospitality brands deliver personalization at scale, optimize customer loyalty programs and experience, and drive operational efficiency, all while maintaining data privacy.
Turn data into exceptional travel and hospitality experiences
Every interaction before, during, and after a stay or trip shapes customer satisfaction. By unifying customer, booking, and operational data, businesses can create high-value data products that fuel personalization, reveal emerging trends, and even unlock new revenue streams like loyalty program monetization.
Deliver hyper-personalized guest journeys
Consolidate data across loyalty programs, reservations, and touchpoints to create a 360° view of each guest. Anticipate needs, deliver seamless stays, and earn long-term guest loyalty.
Spot shifting traveler behaviors and trends
Understand booking behaviors, demand patterns, traveler sentiment, and seasonality with real-time analytics. Optimize pricing, staffing, and resource allocation based on these insights.
Maximize marketing ROI and boost direct engagement
Use AI-ready customer data to power targeted campaigns with personalized offers, reducing dependency and costs with OTAs and driving more direct reservations.
Protect guest data and ensure data privacy
Comply with global data privacy regulations like GDPR and CCPA while securing sensitive payment, passport, and loyalty data. Implement governance policies to protect customer trust and prevent data breaches
Achieve a 360° view of guests and bookings
With a complete, real-time profile of customers, travel companies and hospitality brands can enhance loyalty programs, predict guest preferences, and drive repeat visits.
Power AI-driven personalization and pricing optimization
Transform fragmented data into AI-ready insights. Improve forecasting, automate recommendations, and dynamically adjust pricing for maximum profitability.
Modernize and unite IT infrastructure
Connect legacy systems, PMS, CRM, and booking platforms to a single source of truth. Reduce inefficiencies, streamline back-office operations, and integrate seamlessly with third-party travel partners.
Create and maintain golden records across systems
Eliminate duplicate customer profiles, inconsistencies, and outdated data with automated golden record creation. Ensure accuracy across loyalty programs, mobile apps, and reservation systems.
Pre-built accelerators for travel and hospitality data management
Semarchy’s industry-specific accelerators help travel and hospitality brands quickly integrate and manage critical data without the need for extensive development teams.
See why 97% of customers recommend Semarchy for travel and hospitality data management
Hogan Le
Sr. Manager, Enterprise Data at Chipotle
See our results
Rajesh Vijayagopal
Director of Product Marketing at Amadeus
Gilles Corcos
CIO of Sales & Marketing at Elis Group
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Create Memorable Guest Experiences with Trusted Data
Hospitality businesses face rising pressure from shifting guest expectations, operational costs, and the demand for hyper-personalized experiences. Semarchy helps hospitality organizations unify guest, service, and operational data to power personalized engagement and consistent experiences across every touchpoint. With trusted, AI-ready insights, hospitality leaders can reduce costs, improve efficiency, and build loyalty—delivering the kind of experiences that keep guests coming back.
Trusted by enterprise data leaders around the world
Our travel and hospitality customers value the rapid deployment of the Semarchy Data Platform, the dedicated support from our success team, and the ability to better serve customers, enhance marketing efforts, and identify business trends.
2024 Gartner® Market Guide for MDM Solutions
Semarchy is recognized as a Representative Vendor. Discover why industry leaders trust us to lead their MDM strategy.
See whyConsolidated master records managed
We’ve successfully handled complex data initiatives across a range of industries and domains.
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SoftwareReview Emotional Footprint Awards
Semarchy received the highest possible ranking from users, with a +94 Net Emotional Footprint.
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Discover how travel and hospitality data management software helps you get a holistic view of all your data, protect customer privacy, and drive sales and service with better insights.
Ready to master your travel and hospitality data?
Semarchy is your partner in travel and hospitality innovation. With a fully functioning unified data platform, we can help you achieve ROI in less than 12 weeks by helping you get to know your customers better and easily recognize new business opportunities.