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Aller au-delà de la vision client CRM avec le Master Data Management ( Session 1/2)

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Leverage the power of Salesforce and the unified Semarchy platform to gain a truly unique, 360° view of your customers.

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For more than 20 years, master data management has promised a 360-degree view of your customers – by bringing together data from multiple sources within the company, enriching it with third-party data, and then cleaning and matching all datasets to obtain a single view.

The implementation of a single customer repository (SCR) within companies has long been considered a complex, costly and time-consuming project that did not reflect the ease of use or scalability of cloud CRM platforms such as Salesforce .

Today, a new type of platform combining enriched MDM functionalities with powerful integration capabilities, known as the Unified Data Platform, allows for modern management of all your data, bringing this data together in real time and effortlessly regardless of its source (cloud or on-premise CRM, web application, ERP, files, etc.).

We offer two sessions led by our pre-sales experts.
In 40 minutes, discover the Semarchy platform in action.

The content is simple: A demonstration showing how easy it is to deploy your Semarchy MDM application on the client domain .
Don’t miss this new type of webinar, where practical examples and demos take center stage.

Program :

    • Session 1 : Combining Salesforce and Customer View for a truly unique, 360° view of the customer.
      This Semarchy xDM session is primarily aimed at all business teams (marketing, sales, finance, etc.) and data teams (CDO, department head, data management, etc.). Discover how easy it is to integrate with the Salesforce CRM platform to build a single customer view (SCR) in a multi-source environment. Semarchy xDM plays a central role in certifying the data in Salesforce.
      Benefits: build a 360° view of the customer based on reliable, multi-source data and improve the quality of customer data, which can also be leveraged by the CRM.
    • Session 2 : Dive into the heart of the integration between Salesforce CRM and your Single Customer View (SCV) with Semarchy xDI.
      This Semarchy xDI session is primarily aimed at technical teams in data integration (CTOs, IT architects, ETL developers, etc.). We’ll delve into the data flow layer. Discover the Semarchy xDI component. Easy interconnection with Salesforce (as a source or target) regardless of the mode (batch or web service).
      Benefits: simplified DI layer of MDM, and fully native bidirectional integration between Salesforce and xDM.

What you will learn at the end of this webinar:

    1. Who is Semarchy and what value proposition does its unified data platform offer?
    1. How to easily integrate with your CRM (in our Salesforce Sales Cloud scenario) to build a single customer repository (SCR) in a multi-source environment
    1. Understanding the benefits and advantages of having a customer data repository with the master data management platform: Semarchy xDM
    1. Discover how Semarchy xDM plays a central role in certifying data within a Salesforce environment.
    1. A clear vision of the process for ensuring the reliability and quality of customer data in Salesforce
    1. Explore the various new possibilities offered by Semarchy xDM

Discover our speakers

Benjamin Moullet , Pre-sales Solution Architect

Benjamin is our pre-sales expert for Semarchy’s xDM Master Data Management solution.
With 18 years of experience in Business Intelligence and data management projects, he has helped organizations across a variety of sectors implement their master data management systems. He has expertise in various market solutions, having built his career at Keyrus and then Dimo ​​Software. Since 2022, he has been part of the EMEA pre-sales and consulting teams at Semarchy, creator of the unified data platform that ensures the integration and management of master data.