Mergers and Acquisitions (M&A) are an integral part of business life. Integrating the information system of an acquired company in a few months requires efficient organization, appropriate technologies, and a distribution of value within the company.

We continue our quarterly series of customer success stories.

For this episode #4 dedicated to customer successes, we are delighted to welcome Dentsu, a communications group present in 143 countries and with more than 46,000 employees.

Dentsu, with 200 acquisitions in six years, has risen to fifth place among the world’s largest communications groups.
In this webinar, Anish Raivadera, Tech Lead MDM at Dentsu, will present in 30 minutes the role played by Semarchy xDM (the master data management solution) in the group’s recent mergers and acquisitions.

With the numerous mergers and acquisitions taking place at Dentsu, data management and governance are now major challenges.

Very quickly, management at Dentsu identified a recurring need to have a global view of all data in order to provide accurate and rapid information on all brands (Carat, Dentsu Creative, Dentsu x, Merkle, tag, iProspect…) on a global scale.

Successful mergers and acquisitions rely on accurate and reliable data, and Dentsu understood that master data management could provide a single source of truth for all customers, suppliers, and master data.

On the agenda:

• • A look back at master data management applied to the specificities of mergers and acquisitions.

• • A look back at the reasons for choosing the Semarchy xDM editor as the group-level MDM.

• • The architecture and practices deployed at Dentsu for successful implementation.

• • How to obtain organizational support to carry out an MDM project.

• • Future plans and objectives

• • Results and lessons learned

Meet our speaker

ANISH RAIVADERA
Master Data Management Technical Lead
Dentsu

Anish has spent many years helping companies get the most out of their data, deploying MDM data repository solutions, and providing quality services in analytics, data matching, and normalization and cleansing.

His entire career has been spent in the software and professional services sectors.
He has 28 years of experience, the last 19 of which have been dedicated to the world of data.

Anish is the Master Data Management Technical Lead for Dentsu; his role is to oversee and coordinate the management of master data within the company. He ensures the quality, consistency, relevance, and security of data through the deployment of Semarchy xDM.

About Denstu

Founded in 2013 following the acquisition of the British group Aegis by the Japanese group dentsu,
Dentsu supports 85 of the world’s 100 largest advertisers in the fields of creative, media, CXM (customer experience management) and performance marketing.

Dentsu offers globally relevant solutions and services that aim to create new opportunities for growth and transformation for businesses and society.

In 2021, Dentsu’s revenue amounted to 54.1 million euros, with a net margin of 44%.