Data Sheet
Streamlining Mergers and Acquisitions With Consolidated Data
Dentsu, the world’s fifth-largest media company boasts over a century of history and encompasses multiple brands across the globe. Rapid growth through acquisitions saw the company inherit a huge volume of data spread across disparate systems. This disjointed landscape meant Dentsu faced issues with data management and quality, impacting decision-making across the businesses.
Semarchy xDM was chosen by Dentsu to pull all global data into one centralized enterprise data hub. Dentsu could achieve core goals of cleaning up data, making it accessible, and gaining reliable insights into their businesses.
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Find out more about how Dentsu rapidly mastered their data to a high level and helped smooth future mergers and acquisitions.
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Simplify How You Manage Complex Global Data
The acquisition of multiple global brands saw Dentsu managing multiple disparate systems and volumes of disconnected data. They knew that consolidating data into a single managed system would be key for streamlining future acquisitions and allowing them to glean accurate insights from their data.
Semarchy MDM was chosen as the Master Data Management (MDM) solution to help Dentsu meet their data management goals. With the right combination of user-friendly tools and agile architecture, Dentsu quickly transformed their global data management.
Key Callouts
Rapid time-to-value:
Dentsu chose Semarchy MDM for the platform’s fast implementation. 80% of users measure ROI with a fully functioning solution in under 12 weeks.
Outstanding support:
Dentsu received support and training from dedicated Semarchy team members. Semarchy’s PTO and Technical Services Team have over 140 combined years of MDM experience.
A proven solution:
Dentsu joined over 300 organizations worldwide that use Semarchy, including 29 Fortune 500 companies. 97% of users would recommend the Semarchy Data Platform according to Gartner® Peer InsightsTM Customers’ Choice 2024.
“Semarchy MDM lets us better deal with mergers and acquisitions, as it gives us a process of taking new data and rapidly mastering it to a high level of quality. After five years, the user base for Semarchy within Dentsu is still growing, and we continue to use the platform to master new data domains.”
Trust Your Data and Your Peers
We were recognized for our innovative and dynamic solutions in the Gartner® 2024 Peer Insights™ report, affirming our commitment to high-quality data management.
Thanks to unparalleled performance, we proudly emerged in The Forrester Wave™: Master Data Management Report (Q4 2021), underscoring the effectiveness of our innovative Data Platform.
We made the Constellation Research Inc. ShortList™ for Master Data Management. Constellation evaluates more than 15 solutions and creates its ShortList™ based on client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research.
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Our Customers Love Semarchy
The Semarchy Data Platform keeps learning curves low and ROI high.
Sources
1 Industry Week
2 McKinsey, How Manufacturing Can Capitalize on the Data Revolution
3 Forrester, The Business Case for Master Data Management